Bonfire Wine Label Inspiration 2024

+ Cool idea / opportunity for story or for our staff to personalise wine bottles before they hand them out (by writing on them)

+ Feels personal, a possible way to add hand-written element without have to hand-write

- No real story to it

+ On brand

- Foiling costs more

+ Could make a recurring motif for Bonfire (dots)

- Embossing is expensive to print

+ Personalised and interesting design.

- Not sure how this could be printed

+ Handwriting is cool and graphic is too

- Colour palette isn't doable for Bonfire

+ Imagine Subiaco / our office map on the paper

+ Additional element of paper wrapping creates a lovely moment for the giftee. Love that.

- Would it look as good just as a label? Could we consider a wrap as primary focus, and then do a neutral / basic label?

+ Interesting graphic. Bonfire has used dots as a design element in the past.

+ Interesting graphic

+ Simple and straightforward. Inoffensive.

- Possibly boring, but in the context of the office that could be balanced out.

+ Colour palette and format is on brand

- Potentially a little too safe

- Font choice isn't very cool.

+ Matching title of wine to the image

- Not necessarily on brand for us