Secure your tickets to Funnel Vision.
Thursday 12th June, 2025 at 7:00 AM
The Duxton Hotel, Perth
With a presentation from the Head of Partners & Agencies ANZ at Google.
Early bird tickets start from $39 per person.
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About the Event
This year, we’re challenging traditional, linear funnel thinking and exploring how the best marketers are reshaping strategy for the way people actually buy.
Hosted by award-winning performance agency Bonfire, with special guests from Google Australia & New Zealand, this event is built for senior marketers who want to connect brand and performance, rethink the customer journey, and make smarter decisions across every stage of the funnel.
Our Speakers
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Arshad Mirza
Head of Partners & Agencies ANZ, Google
With nearly two decades at Google across strategy, partnerships and sales, Arshad leads the agency ecosystem for Australia and New Zealand—helping partners evolve their marketing strategies in step with today’s shifting customer behaviour.
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Matthew Elshaw
Head of Media Strategy, Bonfire
Matthew leads the team responsible for designing media strategies that align marketing investment with audience behaviour and funnel stage. His session will offer practical guidance on how to research and select the right channels across the full funnel, tailoring every decision to your audience's unique characteristics.
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Sarah Salameh
SEO Manager, Bonfire
Sarah leads Bonfire’s SEO team, combining sharp technical knowledge with a clear understanding of how search impacts the whole funnel. She’s trusted by clients to navigate algorithm changes and shape strategies that deliver measurable growth.
Early bird tickets start from $39 per person.
Why You Should Attend
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Two Keynote Presentations
Hear from Google on how modern marketers are evolving beyond the traditional funnel—using data, measurement, and AI to meet customers where they actually are. Then, get practical guidance from Bonfire’s media strategy team on selecting and sequencing channels based on real customer movement, not linear assumptions.
Interactive Q&A
Join Arshad Mirza and Matthew Elshaw for an audience-led Q&A, hosted by Bonfire’s SEO Manager, Sarah Salameh, where they’ll unpack the challenges of modern strategy and offer grounded answers to the questions marketing leaders are asking right now.
Catered Breakfast
Enjoy a plated breakfast with coffee, tea and juice served throughout the morning.
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Executive-Level Networking
Connect with senior marketing leaders, digital decision-makers, and agency peers to exchange ideas and explore future opportunities.
Pricing
All ticket prices are inclusive of booking fees and include a hot, catered breakfast, access to the event, and post-event resources.
Super Early Bird: $39 (limited to first 50 tickets)
Early Bird: $49 (limited to second 50 tickets)
Standard: $59
For information about group bookings of 6+ people, please contact marketing@bonfire.com.au.
Early bird tickets start from $39 per person.