What Are Google's AI Overviews?
Artificial Intelligence is coming to Google Search.
Find out what AI Overviews are, how they'll affect your brand and what you can do to prepare by reading our articles below.
AI Overviews could affect your marketing strategies.
Traffic from Google will drop up to 20%
AI Overviews create a no-click environment for users, meaning less traffic will be funnelled from Google to your website.
Less control over branded keywords
Google's AI algorithm will draw information from multiple sources, not just your website, meaning your branded Search Engine Optimisation (SEO) will be less effective.
Single-channel marketing is out
High-ranking domains like Facebook, YouTube and LinkedIn will have even more influence on your brand, meaning multi-channel marketing strategies are now essential.
By Sarah Salameh
Bonfire's SEO Manager explains what AI Overviews are, how it works and what you need to know to stay ahead of Google's latest search innovation.
[Research] What Brands Can Learn from AI Overviews' International Roll-Out
By Matthew Elshaw
We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's AI Overviews environment.
How Marketers Can Prepare for AI Overviews
By Rob Di Giovanni
This guide evaluates the impacts of AI Overviews on Australian brands and how marketers can adapt to AI-driven search results, ensuring search visibility and competitiveness now and into the future.
About Bonfire
Bonfire is an award-winning Performance agency headquartered in Western Australia. For the last 25 years, Bonfire has worked with Australian businesses to create data-driven strategies that deliver measurable ROI.
At the core of Bonfire’s service offering are search engine optimisation (SEO), search and social advertising, performance media, and insights and analytics.
We're currently helping our clients achieve better ROI from their marketing investments.
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